When a brand appears professional, confident and cohesive, they are already a league above others. There is so much to be said for investing in the overall messaging of your employees. After all, they are representatives of your company and whether you intend them to or not, potential customers will absorb information based on the behaviour and presentation of your staff.

This is why a retail styling session for your team is invaluable. They are a fun, interactive way for your employees to bond, gain motivation and learn valuable skills about image, etiquette, and communication, while feeling more confident and in control. All of this works to increase their impact at work, boosting profitability and pushing your business above the competition.

So what exactly does a retail styling session entail? Your staff will learn all about dressing for their body shape and colour palette, appropriate workplace attire, and the importance of self-presentation at work. Advanced fashion and beauty knowledge will cover topics including wardrobe edits, how to make an impression through your clothing and style, tailoring and adjusting, business makeup and hair, grooming tips and tricks, and image coaching.

There’s more to making an impression than just physical appearance, however. Your employees need to understand how they fit into your company, why their position is valued and important, and how they can help the company achieve its goals and flourish. That’s why a retailing styling session will typically also focus on increasing productivity through time and energy management, developing and implementing effective marketing and management strategies, and team sales coaching.

Part of this last segment has to do with communication, which is so vital in any business. Your employees will be guided through everything from handshaking and eye contact to walking with success and listening skills. These areas are often overlooked and might not sound essential, but they really can be the difference between making a sale or not. Think of a session like this as the whole package, creating a more rounded, competent and empowered whole.

When your staff are all on the same page with these different elements, they will be able to help customers understand the brand’s message. And most importantly, they will present a united and trustworthy front, ensuring the company’s tone is consistent and reliable.

My Retail Styling Course is an opportunity for retail owners to invest in themselves, their employees and their business for continued professional development and industry success. Up-skill your employees and give your business a leg-up with this simple, effective tool.