Be cool. Be creative. Be confident. Learn about the hot trends of the 2020 Winter Season and interpret them in your own unique way. Consider how the context of clothes is translated into current style trends and how these in turn can be applied to your personal wardrobe.

Also think about trends in how, what and why you buy. Be yourself so buy clothes you genuinely like. Wear these clothes in a way that you love. Invest in good quality classic items and keep them for ages, revitalising them each season with a few well-chosen on trend pieces.

So, what’s going to keep you warm and wonderful in the 2020 Winter?

Brown is often considered a neutral shade to support other brighter or more dramatic colours. This season however, brown is taking centre stage on the catwalks. With a focus on earthy, neutral tones and rich caramels, brown can be a surprisingly flattering colour. Best worn in a structured manner, tailored pieces both flatter and act as a fashion statement. To complement this season’s hottest colour choose soft pastels, white or greys in so that the brown elements of the outfit are the feature.

The brown trend in fashion colour schemes is a direct link to the 1970’s style revival. The colour choice acts as a nod not only to fashion history, but also hints at the nature inspired spirit of a bygone era.

Also nodding to past eras, the fashion trend for knee high boots this season links directly to styles of the 1970’s and 80’s. As a wardrobe item, the classic knee high boot is essential for its versatility. When paired with an A-line skirt or a well-cut calf length dress, knee high boots can be the final addition needed to round out a nostalgic look.

Nostalgia is a concept that stretches across several trends this season. The Girly trend harks back not only to prim school days through feature collars and Mary Jane shoes, it also references the idea of the Lady of Leisure with time on her hands to put together perfectly on point outfits.

The 2020 winter girly trend offers a refreshing spin on what it means to dress in a feminine manner in the twenty first century. Cute cardigans are layered over baby doll dresses for a classic girly aesthetic. Girly items can equally be paired with leather for an edgy contradictory look.

Girly can be considered childlike but the contemporary angle designers are taking make the trend more like one that is representing a universal femininity. Florals act here as an immediate feminine symbol while the ‘new cute’ twists proportions to emphasise certain aspects of both the feminine body and garment design.

Less feminine but still ladylike, checked and tartan patterned fabrics are back in a big way. A tad preppy and often just a little bit posh, checks and tartan can be worn across a whole ensemble which maximises visual impact. Softening the trend, the choice of tones this season lend themselves to classic, earthy colour palettes.

Associated in the 90’s with grunge or more recently with an outdoors aesthetic, the 2020 winter season’s take on this pattern is more refined and lends itself towards a country elegance. Here, tailoring is important to the look as it adds sophistication. As a way to wear this trend, team it with contemporary basics such as the black skinny pant or tie into other trends by pairing it with knee high boots and a brown pencil skirt.

There is great potential for variation with checks and tartan. Both in the design aesthetics of the pattern and how one wears the trend. It is a bold fashion move to wear such a dramatic pattern so whichever way you wear this trend; it is a great way to add an air of self-confidence to your look.