Have you ever bought clothes simply because they’re on-trend? Have you ever spent countless minutes staring at your closet unable to choose something to wear? Are there days where you don’t feel confident with what you’re wearing?

If you answered ‘yes’ to any of those questions, it’s likely you haven’t found your personal style yet. And you’re not alone – it’s surprisingly common for women to have no real sense of their unique style and simply dress according to what they see in magazines and shop windows. While this can still look great, it’s how you feel on the inside that really counts – and shows.

Fashion plays an important part in our self-esteem and identity. Your image has a great influence over your confidence and happiness, and should represent who you are. Luckily, small changes can make a big difference! Discover your style and you’ll change your life.

Why is Knowing Your Style important?

Determining your personal style is essential to feeling fabulous – and when you feel fab, you look fab! When you discover your style your confidence is enhanced because you’re comfortable and content in the clothes you’re wearing. This inner confidence will shine on the outside. Knowing how to put together an outfit specifically for you, that’s tailored to your style, sets you apart from everyone else. You are dressing purely for yourself.

First Steps: Know Yourself

To discover your personal style, you need to know yourself. It’s all about being harmonious with who you are and representing that person. Consider your personality, your lifestyle, your taste, hobbies, goals and desires. What are you interested in? What values do you live your life by? What inspires you? Your personal style should align with your dreams and aspirations and express the unique and wonderful person you are inside. If you really don’t know where to start, write a list of your aims and achievements, your passions and beliefs.

Second Step: Be Yourself

The key to knowing your style is simple: be yourself. Wear the kinds of clothing that show who you are deep down and enhance your confidence. It doesn’t matter what other people think, or what’s on the latest runways. You don’t need to have a specific look to look great. Express your individuality. What do  you  feel good in? What best represents  you?  Supermodel Heidi Klum is right when she says:  “Wear something you feel gorgeous in and don’t try too hard; it’s much sexier when it appears effortless. Clothes that don’t fit, or don’t fit the wearer’s personality, don’t help.”  Remember, you’re dressing for you .  Your clothing needs to scream “this is me!”

Third Step: Bringing it All Together

So you’ve found your personal style and you’re feeling great about it. Now what? Time to clear out your wardrobe. Get rid of all those items you never wear because you don’t feel good in them, even if they’re brand new or designer. Be harsh – forget how much something cost or how gorgeous it is – if you’ve only worn it once or twice, it needs to go. Make room for all the new, incredible pieces you’re going to get and think of the joy that someone else might find in your ‘discard’ pile.

Next, you need to go shopping. Smart shopping, ladies. Buy clothes in the right size, colour and style for your personal image. Choose items which celebrate and reflect your individuality and personality. Be selective.

Once you’ve done the above, it’s time to enjoy your newfound image! When you get dressed you should feel great knowing you’re rocking your personal style. Own your style, own your image, own you .