Personal Branding: Why Do It?

Beautiful, curly woman with laptop

The term ‘branding’ has often been associated purely with business; we think of brands in relation to products, services and companies. Today, however, nearly every successful individual has their own personal brand – whether realising so or not. The question is no longer “do I have a personal brand?”, but “do I choose to create my brand or let it be created for me?”

So what is personal branding? Personal branding is the art of self-packaging yourself.  Your brand is how you appear to the world – so naturally having a strong, memorable brand rather than a dull, uninteresting one is important.

The point in thinking about yourself as a ‘brand’ isn’t to create an alter-ego called a ‘personal brand’ that presents a super-human, polished persona of the real you. No – the point is to become authentic in who you are and intentional about how you tell your story. Here’s how:


Know Yourself

Your brand should be a reflection of who you are. What do you value? What do you believe? What are you passionate about? Why? What are your strengths and weaknesses? Always remember that people connect with other people – real people. Don’t build your brand on a fake persona – build it around your true self. Ultimately, personal branding is about understanding who you are and sharing that person with the world.


Tell Your Story

Find ways to tell your story in a meaningful and human manner. Tell it as best you can at this time. Be intimately acquainted with your unique story… your ‘why’. My latest book Being Real will help you discover how to connect with yourself, understand and share your story.


Build Your Online Presence

How do you come across online? You should be monitoring this on an ongoing basis. Do you have social media profiles? Do they present you in the best light possible and make you look professional? Are you using high-quality professional photography? Are you interacting with others and sharing their content? Do you have a personal website? This is one of the best ways to increase your authority and become more recognised. Start simple with a short bio and links to your social platforms, then grow from there.




The 2017 Grammy Awards: Best Red Carpet Looks

It’s the biggest night of the year for music artists, and one of the biggest nights in celebrity fashion. Here are my top red carpet looks from the 2017 Grammy Awards!

Tori Kelly

Tori Kelly

Singer songwriter Tori Kelly was stunning in this deep green Badgley Mischka dress. She completed the look with Neil Lane jewellery, an Edie Parker clutch and carefree curls. Perfection!


Heidi Klum

Heidi Klum

Heidi Klum never ceases to amaze me. The 43 year old model and designer was as gorgeous as ever in a metallic Philipp Plein number. Wearing Giuseppe Zanotti heels and Lorraine Schwartz jewellery, Heidi was a total head-turner.


Kristin Cavallari

Kristin Cavallari

Fashion designer and actress Kristin Cavallari kept it classic in a sexy black gown by Olima. The deep V and leg slit give the dress a unique edge and flair. I love the simple pony tail, makeup and black heels.


Charlie XCX

Charli XCX

British singer Charlie XCX wore an elegant Vivienne Westwood piece with a sweetheart cut and textured fabric. Red is always classy, ladies. Her simple up-do and pointed heels complete the look perfectly.


Erin Lim

Erin Lim

Known for her work on E!, the beautiful Erin Lim shone in this sophisticated drapey dress. Not everyone can pull off that colour, but it definitely worked for Erin! Her strappy heels are very ‘in’ at the moment, and the sleek, straight hair finishes this stylish look.


Image source: Getty


Celebrity Role Models for the Working Woman

As women, it’s important to have strong role models that we can look up to and find inspiration from. There are hundreds of amazing women out there doing great things, and many of our favourite celebrities are using their influence to create positive changes in the world. We can learn from the generosity and dedication of these women and get motivated to do more and live better. This week I thought I would share a few celebrities who are committed to making our planet a better place by standing up for what they believe in. I hope they inspire you, too!


Angelina Jolie

Angelina Jolie aid work

She might be one of the most well-known actresses in the world, but Angelina is much, much more – for years she has dedicated herself to humanitarian and aid work in less-fortunate countries.

Angelina became aware of worldwide humanitarian crises while filming Tomb Raider in Cambodia. Since 2001, she has been on numerous field missions and met with refugees in more than 20 countries. She is a UNHCR Goodwill Ambassador, and has her own organisation – the Maddox Jolie-Pitt Foundation – dedicated to protecting forests, eradicating poverty, establishing health care and educational opportunities in Cambodia. Among other things, she also co-chairs the Education Partnership for Children of Conflict, which helps fund education programs for children affected by conflict.


Michelle Obama

Michelle Obama speech

Michelle Obama was one of the most influential and inspiring First Ladies to grace the White House. Her compassion and fairness moved hearts all across the world, and we can all look to her as a positive role model. The values Michelle stood by were rooted in ideas of equality, freedom and safety. Time and time again she spoke about the need for racial, economic, social and gender equality. She empowered Americans – and the world – to embrace one another regardless of our differences and foster a community of love.


Nadia Lim

Nadia Lim my food bag


And here’s one of our own local celebrities – the gorgeous Nadia Lim. Nadia is a great role model in terms of her healthy living beliefs. The chef and dietitian won Masterchef New Zealand back in 2011 and went on to launch the very successful My Food Bag and Bargain Bin. Since then she has released numerous cook books, hosted her own cooking show and now released her own magazine, NADIA. Focused on healthy eating, wellness and family, the magazine encompasses all of Nadia’s great values around healthy living.



Emma Watson

Emma Watson UN Women

Emma Watson has been making waves in the political and social world with her support for gender equality. The British actress was appointed the UN Women Goodwill Ambassador in 2014, where she dedicates her efforts to empowering young women around the world. She is an advocate for UN Women’s ‘HeForShe’ Campaign, which calls on men to support gender equality. Since then, Emma has created a partnership with 10 international universities to prioritise gender equality and address sexual assault dangers. Gender equality is a relevant and pressing issue which we all need to support. Look to Emma for motivation.


Ellen Degeneres

Ellen DeGenerous with pets

Ellen is a fantastic role model for more reasons than one. Her fight for LGBT rights has been ongoing and incredibly influential – just last year President Obama awarded her the Congressional Medal of Freedom for her work in this area. As well as her committment to LGBT rights, Ellen is a strong supporter of animal rights. Ellen is vegan and lies a cruelty-free lifestyle. In 2009, she was named Woman Of The Year by People For The Ethical Treatment of Animals (PETA) for her work in raising awareness of their campaign. She also co-owns Halo Pet Food, a line of natural foods for animals, which is partnered with non-profit companies such as The Humane Society of the United States to donate a million pet meals to 100 shelters in America.